Ad Age, The Guardian, PaidContent.org, GigaOM, Prevention, Entertainment Weekly, HGTV Mag, Alice Marvels, EATS Magazine, Conde Nast, Prevention Mag, Council Rock School District, Click 3X, Habitat Edit, The Stop, Hunters Point CSA, Just A Pinch, Promotional Postcards for Theater & Plays, Book Jackets, Blog Design, Restaurant Branding, Wedding Invitations
New York University, Tisch School of the Arts — May 2005; Bachelor of Fine Arts: Photography and Imaging; Minor in Italian
Cascading Style Sheets: The Web Language of CSS, Spring 2012 School of Visual Arts, NY
Masters Design Workshop, Typography: Summer 2014 School of Visual Arts, NY
AWARDS + HONORS
2015 Folio FAME Award “Most Innovative Event”
2015 MIN “Integrated Marketing Award” – Social Media Initiative, Stylemaker Event
2014 MIN “Editorial & Design Awards” Winner – Media Kit Design
2014 Meredith Creative Excellence Awards
2014 Meredith Creative Excellence Awards
2014 Graphic Design USA In-House Design Award
Designs featured on: ohsobeautifulpapers.com, polkadotbride.com, capitolromance.com
Art/Creative Direction, Project Management, Budgets, Creative Team Management, Typography, Brand & Concept Development, Print Production, Event Design & Collateral, Point-of-Purchase Signage, Photography, eBlasts, Corporate Identity, Storyboarding, Integrated Advertising, Photo Shoot Direction, Infographics, Web Design, Mobile Design, Book Jacket Design, Trend Watching, UX/UI, Logo Design, Sales Presentations, Custom Invitations, Photo Retouching, Google Analytics, Wireframing, Illustration, CMS Platforms
Italian: Conversational, French: Proficient
Adobe Creative Suite (CS6 ): InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver, Flash, Adobe DPS; FinalCut Pro, CQ5, Microsoft Office Suite, Campaign Monitor, MailChimp, WordPress and other CMS platforms; Keynote, FontAgent Pro, PowerPoint, Balsamiq Mockups
HTML & CSS; Mac & PC Cross Platform
AIGA, Creative Mornings, NY Women in Communications, NYU Alumni Mentorship Program, Skillshare, Communication Arts
December 2007 to Present
Better Homes and Gardens, Creative Director
Art Director 2012-2013
Associate Art Director 2010-2012
Senior Graphic designer 2007-2010
Oversee entire creative staff, providing art direction as well as designing all cross-channel brand materials from concept to production. Most recently spearheaded BHG’s new branding initiative, “Life in Color,” setting the visual tone and aesthetic for our award-winning print and digital marketing/sales materials.
This past year, I developed and launched 2 new responsive sites:
• BHGpromo.com – Promotional site includes advertiser sweepstakes, product listings, and live social feeds. Showcasing a clean, minimalist design.
• BHGmarketing.com – Media kit site features fully responsive research and rates tables, video channel, and has since been used as a template for other brands at Meredith Corp.
Digital work includes developing microsites, mobile landing pages and sweepstakes, augmented reality app integrations (such as Blippar), interactive presentations and case studies (for iPad), responsive site launches using CMS platforms, ad units and banners, and sophisticated e-Blast campaigns (Campaign Monitor and MailChimp). Advanced knowledge of HTML and CSS.
Print materials include signature event collateral and signage, advertisements and coverwraps, mailings, media kits, invitations, presentations, lookbooks and stationery.
Other work includes video storyboarding and editing, photo shoot direction, PowerPoint and Keynote layout, production/sourcing of promotional gifts and identity/logo development.
Communicate directly with web developers, printers, and vendors. Evaluate proofs, maintain budgets, timesheets and timelines for events, photo shoots and custom video shoots.
February 2006 — November 2007
CB Richard Ellis, Designer
Designed national and regional market reports, national and regional advertisements (running in New York Times and Wall Street Journal), and web publishing.
August 2005 — February 2006
Cynergy Data, Graphic Designer
Designed all print, web, packaging design for marketing department, mailers, corporate collateral, direct mail, advertisements, e-mail blasts, banner ads. Designed pieces for bulk printing.
January 2005 — May 2005
Condé Nast Design Intern, Bridal Group
Designed layouts for advertisement proposals on modernbride.com. Retouched images for internet ads, local planning sites, and surveys, designed Flash Quiz for Yourprom.com.
September 2004 — December 2004
NBC Universal Design Intern, The Jane Pauley Show
Updated website images with digital beta equipment, responded to incoming requests through site portal.
You can find me on: Facebook, Instagram, Twitter, LinkedIn, RSS, Google+, Pinterest, Flickr, Vimeo, YouTube, Behance, Tumblr