Includes comps for Go RVing, Purex and Blue Buffalo. For Go RVing, I studied the different characters from their website and created an insert accordion that when unstretched, revealed 3 postcards. On the front of each postcard was one continuous panoramic image. Combined with the use of similar typography on their site, I think this demonstrated my ability to emphasize their branding and design aesthetic. For Purex, I created an ad that would have had a scratch and sniff element. The bottle of Purex detergent poured from the top left page to the bottom right page. The interesting juxtaposition of the products and the scent placement made the comp fun and unique. The Blue Buffalo comp had a peek-a boo component—when lifted, parts of the page would expose secret messages.