For the 2nd annual Chill and Grill Festival—a 360° editorial and marketing platform that inspired consumers across the nation to get out and grill—I continued designing all materials for the program and event. These include the bus shelter, eBlasts, eNewsletters, various online and printed ads, in-book promo pages, program maps, Metra cards (Chicago subway advertisements), postcards, supermarket displays and shelf talkers, PowerPoint slides, sponsor sheets, timelines, an updated logo, printed recaps, recap videos and much more. 2012 statistics include total print media impressions, 204 million+; total digital media impressions, 5 million; eNewsletter sent to 100k opt-in readers; total local marketing impressions 6.5 million+; 9,000 attendees. The total overall program impressions reached an astonishing 518,446,124 impressions!
Shown here are the different in-store magazine display stands, shelftalkers, and circular ads used at over 800 Jewel-Osco stores across the nation.