For the 3rd straight year, I worked on the Best New Product Awards program, designing everything from PowerPoint slides to a complete 2011/2012 media kit that housed 19 sell sheets in folders with custom stickers. I also designed and maintained the artwork for the BNPA website, as well as the advertorials for the 2010 and 2011 promotional pages. I assisted in group photography shoots, making sure to capture each of the 55+ products logos. These photos were later used in sell sheets and advertorials alike. 55 leading manufacturers and 139 products were involved in the 2011 Better Homes and Gardens Best New Product Awards, a significant increase from the prior year.
Seen here are various eblasts and online landing pages for the Best New Product Awards. There is also an online shopping list so that readers can purchase the various products. The webpage shows the 2011 product winners.