For the 5th consecutive year, I worked on the Best New Product Awards program, art directing everything from presentations, an extensive video and all collateral for the 2014 BNPA cocktail event. I also designed and maintained the artwork for the BNPA website, as well as advertorials for the 2014 promo pages. Directing the group photo shoots, I made sure to capture each of the 90+ products’ logos. These photos were later used in sales collateral and advertorials alike. 124 leading brands and 295 products were entered in the 2014 Better Homes and Gardens Best New Product Awards. The program generated millions of media impressions over print, digital, mobile, and broadcast outlets.
This video was presented at the 2014 Best New Product Awards Gala at the Eventi Hotel in NYC. The video was displayed during a presentation on a giant Plasma screen. It features some really cool effects! I worked on the intensive storyboarding and music selection and also art directed the animation.
The Better Homes and Gardens Best New Product Awards (BNPA) are an independent, 100% consumer-voted awards program focusing on the best and most appealing new Beauty, Food and Beverage, Health and Personal Care and Household products. It is the largest and most credible consumer packaged goods awards program voted by consumers. (Over 80,000 consumers voted in the online survey.)